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20 21

Annual Report


Foreword

Foreword

In our 2020 annual report we noted that Switzerland was increasingly confronted with challenges that call for global solutions. While we were primarily referring to the pandemic and climate change, we also mentioned security policy and international tensions. The pandemic now seems to have lost the worst of its sting, at least for the time being. The problem of climate change has also been recognized and is being addressed, albeit by way of state interventions that are all too often expensive and ineffectual.

But it was hard to imagine in 2021 that a war of aggression in Europe would shake us to such an extent. We now have to come to terms with the fact that even the worst scenarios could come to pass from one day to the next. For too long, Western Europe has lived with the idea of peace, freedom, and economic growth; the events of recent months have taught us to think the unthinkable.

Whatever comes our way in the future, we must not fall into blind action for the sake of action, symbolic politics, and sham solutions. Our aim at Avenir Suisse is to pinpoint developments that pose a risk to this country and propose and propagate free-market solutions.

We back up our analysis with economic facts and work for effective and efficient reforms that as far as possible benefit everyone – both employees and employers, both the climate and society in general.

Only a prospering economy can tackle the most burning challenges successfully. The fact that Switzerland hasn’t yet seen the kind of division of society that has occurred in so many Western countries has a lot to do with this prosperity. It’s based on a consensus-oriented and integrative – in other words a liberal – set of values. Avenir Suisse helps defend democratic values.

Switzerland’s prosperity depends to a very significant extent on the global exchange of goods and services. We have to consolidate this country’s role in the international community. We can’t achieve anything – not even our own wellbeing – in splendid isolation. The reputation we enjoy in the world is based on our education system, our labor market, our system of decentralized federalism, and our comparatively moderate fiscal burden. At Avenir Suisse we want to help ensure we continue to earn this respect. If we manage this our voice will be heard, no matter how small our country.

Impact

Key Figures

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Finances:

The 2021 financial year saw a year-on-year decline in infrastructure and operating expenses. Endeavours to modernize in-house IT, initiated at the beginning of the pandemic, were completed. At the same time, with some events having to take place online, there was a year-on-year increase in expenses for events and investor relations. Personnel expense was up slightly year on year because of staff turnover and insourcing. Overall we kept to our CHF 5.5 million budget.

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Communications:

Fortunately, with the gradual subsiding of the pandemic, taking part in conferences and panel discussions has again become part of our staff’s day-to-day routine. But podcasts have also enjoyed growing popularity. Last year they notched up a total of 22,463 plays, 79% of which were so-called impactful plays where people listened to at least 75% of the podcast. After a successful launch in 2020, Democratia, a mobile game giving a younger audience a fun, digital means of experiencing Switzerland’s system, continued to flourish. In the 2021 reporting year it recorded an additional 32,109 downloads and 84,604 game starts, as well as becoming a two-time recipient of the Indigo design award, with wins in the Game Design for Social Change 2021 and Mobile Games 2021 categories.

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Support Foundation:

The Support Foundation is charged with securing sustained funding for Avenir Suisse by way of active fundraising. In the year under review 13 new donors were acquired, and 39 existing donors declared their willingness to renew their commitment when it came up. The donors (members of the support group) support the think tank through substantial one-time or recurrent contributions, generally paid over three to five years. In response to the greater need for personal exchange as the pandemic has subsided, in 2021 a summer meet-up was also held in addition to the “traditional” big events, the annual dinner and the fall conference.

Chronology

https://www.avenir-suisse.ch/en/annual-report-2021